Key Takeaways

• Present-day user-driven authentication mechanisms have forced banks to treat security and customer experience (CX) as two ends of a see-saw — resulting in a clunky and less desirable customer experience.
• Data-driven behavioural authentication (DBA) is a promising solution that relies on automated identity verification using the large amounts of customer data already captured through the banking process, instead of interrupting a user for multiple verifications.
• DBA enables banks to simultaneously tighten security and improve CX, making it a mutually reinforcing process.