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Nordic Open Source newsletter on digital innovation, no 2, 2023

Customer experience, digital integration hub,
data driven marketing automation

This newsletter is about maximising customer values through integration and automation, with a real life example from one of the largest hotel chains in the Nordics, Nordic Choice Hotels. 

Have you heard about the concept Digital Integration Hub (DIH)? Did you know that with a DIH in place, providing customer specific integrations and API integrations could be a differentiating possibility for your company. 

With a marketing automation tool your organisation can go from a manual generic customer communication approach to a more connected customer centric data driven process.


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Nordic Choice - strengthened customer experience

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Read about this very complex project that will strengthen the customer experience of Nordic Choices guests and have more than 100 integrations in place during the first half of 2023. 

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Digital integration hub - what's in it for you?

The Digital Integration Hub (DIH) is the technical enabler of architectures such as API led integration, event based integration and three layered API architecture as well as an accelerator for more classical data and process integration.  

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Personalise with data driven marketing automation 
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Today customers are less brand loyal than ever, and companies need to stay on top to prevent their customers from changing to companies who might provide them with a better experience.

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