WS02 Building a Customer - Focused Digital Identity Strategy

The world of banking is powering digital transformation through engaging customer experiences. Customers demand their digital interactions are seamless, secure, trustworthy, and personalized. This is evidenced by the Economist Intelligence Unit who found that 81% of banks believe they must use a great customer experience, rather than products and services to differentiate themselves. To compete in the digital space, banking CXOs must deliver exceptional and delightful digital services. If a great digital experience is not provided, a customer will simply move on to one of the multiple financial service options available. This need is urgent and has
caused a shift that requires the rapid delivery of modern applications that are secure, privacy-respectful, and meet the evolving needs of a bank’s partners and customers.